SriLankan Airlines has launched a month-long international destination promotion campaign from 16 December 2025, aimed at restoring global confidence in Sri Lanka following Cyclone Ditwah and reaffirming the country’s readiness to welcome travellers.
The digital-led campaign will be executed across Meta and Google platforms, positioning Colombo as the primary gateway to Sri Lanka. It targets key source markets including Europe (London, Paris, and Frankfurt), Australia, and Pan-India, with an anticipated reach of over four million potential travellers who have demonstrated active interest in travelling to Sri Lanka or competing destinations.
As the national carrier and one of the country’s most visible international representatives, SriLankan Airlines is taking a proactive leadership role in reassuring global audiences that Sri Lanka is safe, operational, and open for tourism. By leveraging continued flight operations, stable schedules, and active international routes, the campaign provides tangible evidence of destination readiness at a time when traveller confidence plays a decisive role in travel decision-making.
Commenting on the initiative, Dimuthu Tennakoon, Head of Commercial of SriLankan Airlines, stated, “In the immediate aftermath of Cyclone Ditwah, restoring traveller confidence is critical, particularly as we enter the peak travel season. This campaign is designed to proactively reassure global audiences that Sri Lanka is ready, accessible, and welcoming. As the national carrier, we have both a responsibility and a commercial imperative to lead this recovery by directly linking reassurance with the ability to travel.”
The campaign aims to minimise cancellations during the peak travel period, sustain forward bookings, and stimulate inbound demand by delivering real-time reassurance during the critical booking consideration window. Airline-led destination promotion also creates a direct pathway from inspiration to flight purchase, supporting load factors, route sustainability, and overall tourism recovery.
SriLankan Airlines brings decades of destination marketing expertise to the initiative and has earned international recognition for its award-winning marketing campaigns. The airline has consistently played a leading role in promoting Sri Lanka globally through promotional events, innovative storytelling, strong digital execution, and integrated destination-focused strategies. As one of the country’s most trusted destination advocates, the airline continues to strengthen Sri Lanka’s tourism brand worldwide.
As part of the campaign, SriLankan Airlines has also produced a short video highlighting Christmas in Colombo, aimed at reassuring international travellers that Sri Lanka—particularly the capital—remains safe, vibrant, and welcoming following Cyclone Ditwah. The approximately two-minute video showcases Colombo and leading city hotels and will be distributed across the airline’s social media channels and digital platforms.
While the initiative coincides with the festive season and is not primarily intended to drive immediate bookings, its core objective is to build awareness, enhance destination visibility, and reinforce traveller confidence by demonstrating that Sri Lanka is operating normally and warmly welcoming visitors.
Through these timely interventions, SriLankan Airlines seeks to support the recovery of Sri Lanka’s tourism sector, contribute to foreign exchange inflows, and strengthen long-term confidence in the destination across key international markets.