Singer partners country’s biggest gaming community to elevate cyber talent to global standards

Singer Sri Lanka PLC recently entered into a ground breaking partnership with Maximum Esports - Sri Lanka’s largest gaming community - as its primary sponsor and partner in a bid to support local cyber talent and advance the overall standards of Sri Lanka’s gaming industry. This pioneering endorsement by Singer supports Sri Lanka’s thriving gaming community, and their participation in the world of competitive, organized video gaming.The partnership follows Singer’s recent title sponsorship of the Singer Esports Premier League with a prize pool of LKR one million that saw 12 promising teams vying for the honors. With esports being declared as an official sport in Sri Lanka by the National Olympic Committee (NOCSL) and the Ministry of Sports, Singer’s sponsorship will enable Maximum Esports as well as other Sri Lankan gamers to enhance their skill sets through global exposure in their bid to participate in the 2022 Asian Games, where esports will debut as an eight-category medal event.

“Singer Sri Lanka PLC is thrilled with our promising partnership with Maximum Esports,” stated Shanil Perera, Marketing Director at Singer Sri Lanka PLC. “While Singer has been at the forefront in empowering and endorsing local sporting events and athletes in cricket, rugby and other sports, we are excited with our official foray into the virtual gaming world, and look forward to tapping its unlimited future potential. This partnership continues to strengthen our renewed focus on Sri Lankan youth, appealing to the mass a progressive brand that understands their consumer needs, while also leveraging our brand equity to empower them through such endorsements. Being voted the SLIM People’s Youth Choice Brand of the Year 2021 has been a clear indication of their appreciation for our efforts, and we are encouraged to continue nurturing these partnerships across new avenues of interest.”

Maximum E-Sports is a Sri Lankan multi gaming esports community or clan established in 2008 to offer gamers of all ages and skill levels a unique opportunity to experience a pro level, competitive playing environment. It also creates an opportunity for less experienced gamers to learn from more seasoned veterans. The clan currently has approximately 6,000 members who compete in gaming events as a team, with a number of tournament victories under their belt.

“We are excited to partner with and be endorsed by Singer Sri Lanka PLC in the coming year, as esports continues to expand and be recognized as an official sport globally,” commented Shihan Morais, Founder and Co-owner of Maximum Esports. “With many major global sporting events declaring esports as an official medal event, we can enhance our talent locally in order to represent Sri Lanka on a global scale, and erase traditional stigmas about gaming. We thank Singer for recognizing our potential and look forward to leveraging this highly beneficial partnership.”

A new vision to help Sri Lankan apparel rise to the challenges of 2022

Despite having faced down another tumultuous year, the Sri Lankan apparel industry has shown remarkable resilience in 2021, and we believe the advances we have made over the past year have put the entire sector in a much stronger position to weather the escalating challenges of 2022. A review of the data from 2021 and the measures that firms in the industry have taken indicate how the industry is poised.

ASUS Vivobook Pro 15 laptops unveiled

ASUS has officially launched Vivobook Pro 15 OLED (M3500), two freshly-styled, powerful new laptops designed for the daily creative and entertainment needs of today’s young generation of creators. Given the pandemic situation and the need to adhere to the health guidelines in the country, the two laptops were launched through a virtual event that was witnessed by a large online audience.

The ASUS Vivobook Pro 15 OLED laptops help to accelerate the progress of young creators on their journey of creativity and discovery. Whether they need to browse, create or play, the laptops deliver all the horsepower needed to realize their burgeoning visual creativity through the up to the latest AMD Ryzen 9 5900HX CPU, pro-grade NVIDIA GeForce RTX 3050 graphics, up to 16GB of DDR4 memory, and a 1TB PCIe® SSD.

They employ a highly efficient dual-fan cooling system with ASUS IceCool Plus technology, which gives the user three cooling modes to choose from via the MyASUS app. This advanced cooling design ensures that these thin and light laptops stay cool for maximum performance, anytime and anywhere. The laptops are ready to provide non-stop creativity thanks to the powerful 63 Wh battery.

ASUS OLED displays reproduce colors with superb real-life accuracy for professional-grade visuals, making them perfect for creative work. Vivobook Pro 15 OLED features an amazing 16:10 aspect ratio of up to a 2.8K OLED NanoEdge display that provides an expanded visual workspace compared to a traditional 16:9 display. The display is super-bright – up to 600 nits – and has an 84% screen-to-body ratio, along with a cinema-grade 100% DCI-P3 color gamut for ultra-vivid colors. It’s also PANTONE® Validated for professional-grade color accuracy and TÜV Rheinland-certified for low blue-light emissions.

HNB Finance introduces auto loan facility for motor vehicle purchases

Spearheading innovative customer-centric financial services, HNB Finance PLC recently announced its ‘Auto Loan’ scheme, enabling customers to obtain a loan to purchase a motor vehicle.

As the motor vehicle serves as a collateral for the loan, customers will be able to pay off the loan in fixed instalments.

Abans authorized reseller, service provider for Apple Watch products

Abans, the authorized reseller and service provider for Apple products in Sri Lanka brings you the Apple Watch Series 7 featuring the most advanced Apple Watch display ever a re-engineered Always-On Retina display with significantly more screen area and thinner borders.

People’s Leasing and Indra Traders sign MOU to offer better deals to customers

Sri Lanka’s leading non-bank finance sector company, People’s Leasing & Finance PLC signed a MOU with Sri Lanka’s leading vehicle importer, distributor and dealers of motor vehicle spare parts, Indra Traders (Pvt) Ltd to launch a special business promotional program.